• Susan Kuria
• November 27, 2023
• Branding
• 0 Comments

In the realm of marketing, branded merchandise often gets dismissed as mere swag – freebies handed out at events or trinkets emblazoned with logos. However, beneath its surface lies a potent force that can transform these seemingly trivial items into powerful tools for building brand equity, loyalty, and recognition. In this blog post, we’ll uncover the true power of merchandise …